Italy and Argentina Launch ‘The Fabric of Champions’ Digital Collectibles Series
Italy and Argentina, the reigning European and South American champions, have unveiled a new series of digital collectibles called ‘The Fabric of Champions’. This initiative, aimed at engaging fans more deeply, is powered by Chiliz (CHZ) and will be available on Socios.com, the Fan Token platform for both national teams.
Engaging Fans Through Digital Memorabilia
As the teams gear up to defend their titles in Germany and the United States, this new digital collectible series allows fans to own exclusive digital memorabilia that celebrates the teams’ rich histories and achievements. The series consists of four categories of digital collectibles, each requiring a different number of Fan Tokens to unlock:
- Classic — The Present
- Description: Inspired by the kits to be used in upcoming championships.
- Availability: 2,000 units per team.
- Tokens Required: 5 Fan Tokens.
- Bronze — The Future
- Description: Future home kits reimagined through AI.
- Availability: 1,000 units per team.
- Tokens Required: 10 Fan Tokens.
- Silver — The Past
- Description: Based on recent tournament-winning kits.
- Availability: 750 units per team.
- Tokens Required: 15 Fan Tokens.
- Gold — The Legendary
- Description: Iconic kits from historic events.
- Availability: 300 units per team.
- Tokens Required: 50 Fan Tokens.
Locking Fan Tokens for Exclusive Rewards
Fan Token holders can lock their tokens in one of two Locker Room options on Socios.com from now until July 15th, with the locking period concluding on August 15th:
- Locked Locker
- Description: Digital collectibles are received automatically, but Fan Tokens cannot be unlocked until the end of the period.
- Flexible Locker
- Description: Digital collectibles are received at the end of the period if Fan Tokens are not unlocked during the campaign.
During the locking period, the tokens become untradable but can still be used for engaging with the team and earning Reward Points through various fan engagement features on Socios.com.
Bridging Digital and Physical Fan Engagement
Gilbert Camilleri, Chief Marketing Officer for Chiliz and Socios.com, emphasized the significance of this collection: “The ‘Fabric of Champions’ collection merges meaningful elements for football fans, such as victories and iconic moments, with the digital realm, offering real-life utility to digital assets.” Camilleri highlighted that fans can earn rewards through their engagement, adding excitement to this summer’s championships.
Socios.com and Chiliz: Innovating Fan Engagement
Since its launch in September 2023, the Locker Room feature on Socios.com has rapidly gained popularity, with over 40,000 digital collectibles claimed to date. Socios.com, powered by Chiliz, is a pioneering tokenized fan engagement and rewards platform used by more than 80 sporting organizations worldwide. The $CHZ token serves as the governance token for the Chiliz Chain and the in-app currency for Socios.com.
Conclusion
‘The Fabric of Champions’ digital collectibles series represents a significant step in blending digital and physical fan experiences. By offering exclusive digital memorabilia tied to the rich histories of the Italian and Argentinian football teams, Socios.com enhances fan engagement and provides a unique way for supporters to connect with their favorite teams.
