The inaugural drip coffee machine from the company is impeccably crafted and comes with a matching price tag. Coffee isn’t just a beverage; for many, it’s a ritual—a moment of pause rewarded with a delicious caffeine boost. Fellow has long been synonymous with embracing this ritual, making their latest move into the drip coffee maker market with Aiden quite surprising. Priced at $365, it raises questions: in a market where $25 can get you a functional machine, is Fellow’s offering truly worth 14 times the cost?
Fellow has consistently pushed the boundaries of home coffee equipment, and their newest addition, the Aiden coffee machine, is no exception. This sleek brewer aims to elevate the at-home coffee experience with its meticulous attention to detail and commitment to quality. While Fellow’s entry into the coffee maker space may seem unexpected, its extraordinary design and array of features position it as a strong contender.
So, what sets it apart?
“We cater to coffee enthusiasts, but we also want to make great coffee accessible to everyone. We’ve had requests for a brewer from our dedicated followers for years, and we saw an opportunity,” explained Jake Miller, CEO and founder of Fellow, in an interview with TechCrunch. “Aiden is designed for everyone—from coffee aficionados to those simply seeking a reliable way to brew their morning cup. Even my parents, who have Fellow products on their countertop, still use a basic coffee maker. Aiden is designed with them in mind.”
The Aiden coffee maker boasts one-cup and multi-cup baskets, precise time control, and a double-walled, stainless steel thermal carafe to keep coffee hot.
The standout feature of the Aiden coffee maker is its adjustable shower head, which ensures even saturation of coffee grounds—an essential factor for extracting the full flavor and aroma from the beans. Users can customize the spread and rate of water flow, mimicking the techniques of a skilled barista.
Another innovation is the precise temperature control system, allowing users to adjust temperatures to suit different types of beans and brewing methods. This level of control can significantly impact the coffee’s taste, acidity, and overall flavor profile, offering a personalized brewing experience tailored to individual preferences.
“It’s incredibly rewarding to introduce Aiden after two years of development. With Aiden, we’re bridging the gap between manual brewing and traditional drip coffee makers,” said Miller. “No longer do people have to compromise on quality or convenience. I’m particularly excited to introduce new users to specialty coffee, whether they’re embarking on a coffee journey or simply want the perfect cup to start their day. Aiden caters to every coffee preference and journey, and I can’t wait for people to experience it.”
The company introduces customizable brew profiles, allowing users to save their preferred settings for different beans and brewing styles. Whether you prefer a robust, full-bodied cup or a lighter, more aromatic brew, Aiden promises to satisfy your taste buds at the touch of a button.
In addition, users can connect to the machine using a mobile app, enabling remote adjustments and providing feedback and tips for improving brewing techniques—an excellent feature for coffee beginners.
Design is a crucial aspect of Aiden, with the company focusing on enhancing user experience and innovation. The sleek, minimalist design is not just about aesthetics but also about improving functionality. Every aspect of Aiden has been carefully crafted with the user in mind, from its discreet cord-wrap feature to its accessible control panel.
Constructed from high-quality materials, Aiden is designed to be both aesthetically pleasing and durable, aligning with sustainability practices by reducing the need for frequent replacements.
In summary, Fellow’s Aiden coffee machine combines innovative features, customizable options, and thoughtful design, offering a premium brewing experience for coffee enthusiasts and novices alike.
