Unstoppable Domains and Blockchain.com have teamed up to develop a DNS-enabled Web3 domain. Their collaboration aims to introduce a “.blockchain” domain into the mainstream web ecosystem by applying for approval under ICANN’s upcoming six-year registration program. If successful, this domain will join established extensions like .com and .org, marking a significant integration of Web3 domains with existing web infrastructure.
The partnership leverages Blockchain.com’s extensive user base and transaction history to accelerate adoption of Web3 domains. Sandy Carter, COO of Unstoppable Domains, expressed enthusiasm about the collaboration, emphasizing their commitment to delivering a cost-effective solution for Web3 domains and preparing for future ICANN initiatives.
The initiative is designed to provide businesses, cities, and communities with an affordable and integrated naming solution, advancing Unstoppable Domains’ ongoing efforts in this area. By bridging Web2 and Web3 domains, the collaboration aims to pave the way for a more inclusive and user-centric internet experience, offering both traditional and blockchain-based domain options.
